More new announcements from Nikon. This time a full APS-C sensor compact digicam with a 16 MP sensor and a 28mm (equivalent) f2.8 lens. The only downside? It’s listed at $1099.95. That’s a lot for a fixed lens camera with a relatively slow prime. If you want the viewfinder too it’s an extra $449.96. The question is would you buy this or an APS-C mirrorless interchangeable lens camera like one of the Sony NEX series with a similar prime? You can get a Sony NEX-5R for $548 and a Sony 16mm F/2.8 for $248. Of course the Coolpix A is a little smaller, butthen there’s always the Canon Powershot G1x with an almost APS-C sensor and 28-112mm lens which is also f2.8 at 28mm and is selling for $699.
The coolpix A is neat, but it would have been even neater with a f1.8 or even an f2 lens. Of course then it would have to be bigger which I guess would spoil it as a “pocket” camera, not to mention make it even more expensive.
Unlike any other COOLPIX camera, the new COOLPIX A is equipped with a DX-format CMOS sensor that enables users to achieve superior image quality previously only possible with a Nikon D-SLR. The combination of this 16.2-megapixel DX-format sensor and ultra-sharp prime NIKKOR lens firmly positions the COOLPIX A as the reigning flagship camera in the COOLPIX line.
The all-glass 18.5mm (28mm equivalent) prime lens has an f/2.8 aperture, allowing users to shoot with a shallow depth of field to blur backgrounds for professional-looking photos. Even when the sun goes down, the lens offers the ability to turn a fleeting glance into a flattering moonlit portrait with just a press of the shutter. Always ready for the spontaneous moment, the camera’s quick AF performance and 4 frames-per-second (fps) burst help users to consistently capture any moment with outstanding image quality.